Living Green

I had an interview with Callie who owns Justlife group. Justlife is an organic shop. They not only sell organic food, you will be surprised at the range of things that they sell. Apparently they have organic handkerchief, sanitary care, cosmetic and organic clothes. I have yet to check out their store, but I will probably drop by to take some pictures next week.

The concept of organic according to Justlife is everything that is good for the earth is good for us. This concept actually runs thru as their business concept as well. Callie herself preaches earth saving diet, meaning to go vegetarian. She herself is a vegan.

I was asking her how all these started and I was a little shocked when she told me that she herself is an accountant by profession. She actually started eating organic even before she started her business. She got introduced by a friend to eat organic. From there, she started the business with her siblings.

When I went into the office, I notice that all her staffs are very young, between 20+ to 30+ and I find it weird, maybe because it’s kind of like a stereotype that people who are into organic are mostly uncles and aunties in their late 40s. She was telling me, in this business, they need passionate people who truly believe in what they do. Therefore, that explains why the staffs are so young. According to Callie, they want to break the stereotype that organic is only for uncles and aunties. Organic is for everyone. Every single one in the team will have to go through a 2-3 months of shop assistance position (regardless of what your position is) when they first joined to see if they are really passionate about what they do. Some stayed back and some didn’t. For Callie it is alright because to her, education about organic to people is much more important. Most of the people that decided that this is not what they want to do will already have an understanding about organic and they do shop in Justlife for organic products.

The business of Justlife is not only in selling organic, but also to educate people. Aside from their core business, they also organized events; go to schools, colleges, kindergartens to educate the younger generation. The Climate change even was organized by them. At present, they are running a contest, The Most Natural. This contest is for youth and the grand prize is a Mini Cooper! Check it out at www.themostnatural.com.my

Stay tune to this site as I will be visiting the shop and will be posting some pictures of the shop here soon!