The beginning of everything.

Well, that's what they all say. Everything starts from 'me'. In our case, here.

Welcome to The Green Chronicles. This blog is set up to basically keep an update report and archive all material with regards to our current social research project on environmental awareness and conservation efforts in Malaysia. We've started working on this project a couple of months back and are aiming for completion by early November with (hopefully) some great insights and soundbite that will provide an in-depth understanding to anyone who wants to embark on 'green' projects that are effective, more importantly sustainable and while we're at that, dare we say, profitable - *the word which brings much shiver to CSR project organisers, donors and NGOs.

The Green Chronicles project is a joint effort between Sparks and Dentsu Utama. The purpose, other than to investigate the real deal behind all these 'green' hoo hah, is to have quality input from all important parties inclusive the public so that we finally have a clear overview of what's happening in our country and accurate information on this 'environmental awareness and conservation' business before we attempt the next so-called 'green' campaign.

This blog is also designed to elicit response from readers (like you), so please feel free to drop your comment (we pledge no censorship, so be nice). And thank you for reading. May you have a wonderful journey with us towards sustainable future (and we better find out what that really means).

*From Sparks' point of view - we should be innovating into profitable social business - profitable business should have a social conscience (shame on them for those with none), and social business should be profitably conscious (food for thought huh).