From bling to bliss...welcome to the new luxury

This century has seen the bling, ostentatious consumerism of the 90s gradually rejected in favour of all things that is synonymous with terms like organic, natural, eco-friendly, hybrid, homemade and locally-produced, just to name a few. Something peculiar has happened to our concept of luxury in the past few years. Before I allow you to proceed any further with reading, yes, this post may seem biased and that it’s not a fair representation of all demographics across the globe…BUT – if you’re reading this post, then it definitely applies to you. Do not be pointing fingers that it’s been abandoned the situation of the current global economy, but let us at least be enlightened with a sigh of relief in knowing not only what is today’s concept luxury but also that it is so easily attainable by anyone of us.

Social and economic circumstances have colluded for us to change the understanding of the very concept of luxury. Those of you in the urbanized towns of Malaysia, who hasn’t been in close proximity with someone who is toting a Prada bag or Gucci shades? Pardon the decadence in tone but if you’re really interested in luxury today, you won’t find it plonked on the lap of the girl next to your workstation.

Clearly, the concept of luxury is far from dead. The luxury goods market was worth more than US$ 200 billion last year, and according to Bain & Co., even in light of the global economic turmoil triggered by the subprime crisis, it only has a projected decline of only between 3 to 7 percent in 2009 (after a steady expansion over the past few decades). It’s just that its rules have changed. Generations ago, luxury wasn’t a product, available to anyone who had the money to purchase it, it was founded on a tradition that maintained quality and integrity. And in the Twentieth Century there was the exclusivity of precious Mikimoto pearls and anything that comes with a wait-list that came along with unjustifiable figures to many like the Birkin bag. Today, ‘luxury’ goods can be found piled in mountains by workers in China gluing away thousands of “Made In Italy” tags to leather goods.

As a result, true luxury today embodies something entirely different. Luxury was once in the form of tangible items. Now, it’s sitting on the sofa with the kids after having a warm home-cooked meal together. Duck confit at the latest “It” restaurant in town, or the ability to go on a weekend getaway to an organic farm tucked away from the urban towns we live in? In our time-poor society, it’s not getting one’s hands on the iPhone but the ability to shut it off for the evening.

The new luxury hinges on originality, traceability, ethics, eco-consciousness and a first-hand experience. Sprouting out from the mega-success of online-auction eBay is etsy.com – a site catered entirely to dwellers of luxury being able to make their own hand-made items and then selling it on etsy.com. You’ve been forewarned that it’s another online empire in the making but who would have thunk that an infinite amount of hand-made items could be so in demand? And never mind the fight for the latest mean machines menacing the roads, Chanel has taken a cue of the change in trends by producing its own line of bikes. Imagine that, never mind the special edition automobiles lining up the driveway – in place of that, a Chanel bike tucked under the stairs. And no silly, if you are thinking that Chanel is solely (and arrogantly) attaching its heritage of yester-years with the bike, it’s them inevitably keeping up with the times of the eco-conscious society. And at $12,400 a pop, believe you me that the bike comes with a price enough to rival its engine-enabled counterparts.

Some new ways to indulge in luxury today ranges from spending an entire day in your PJs, and eating organic ice cream straight from the local farm, or growing your own herbs to even sponsoring an orang utan. With the challenging times that lie ahead for most of us in the coming year of 2009, let us not get carried away in benchmarking against what now constitutes as ‘old luxury’ and indulge whenever we can in nouveau luxury.

Protecting the environment an uphill task

I saw this article titled "10 things to do if I were the Minister of Natural Resources and Environment" and i think that it is very insightful and perhaps if some of the things were to be implemented, it would do the environment more good than harm.

Revenue sharing between federal and state government
I will formulate a scheme that will give the state governments a better slice of government revenue while giving them greater responsibility for caring for the environment.
I will provide performance-linked incentives to the state governments to protect their forests, water catchments, and other natural resources.

Environmental Quality Council
I will revamp and revitalize the Environmental Quality Council. The council, despite being in existence since the enactment of the Environmental Quality Act, 1974, has not made any impact on environmental protection and management. When I say advice, I expect advice at a policy and strategic level, advice on the direction to move forward, advice on how the Department of Environment is doing, and advice on where we are going wrong.

A more visible minister
I will be more visible, more vocal and strive to be the face of the country's environmental management. This sector has a visibility problem. All the key government people keep a low profile. The public has no icon, no champion to look up to.

Better support for NGOs
I realize that many of the effective environmental programmes in this country, particularly those at the community level, have been implemented and funded by NGOs. I will ensure that my ministry appreciates and accepts their independent thinking and constructive criticism.

National transportation policy
I will cajole, and if necessary threaten, my colleague, the Minister of Transport, that the National Transportation Policy should be jointly formulated by three ministries -- my ministry, Transport Ministry and Ministry of Energy, Water and Telecommunications. Transportation has such great impact on the environment and energy use that it cannot be left just to one ministry to decide. I do not want the Transport Ministry to just invite one of my officers to sit in some committee.

National Biological Diversity Policy
I will reformulate the National Biological Diversity Policy. The present policy is outdated, so obscure that almost no one outside my ministry knows it, sets no targets, provides some vague directions and was formulated without serious stakeholder engagement.

Environmental impacts of the Malaysia Development Plans
It is time that we started looking at how our major policies, programmes and plans are affecting the environment. For example, we can't blame a farmer for opening farm land in Cameron Highlands -- our National Agriculture Policy encourages temperate agriculture. We can't blame TNB for building coal-fired power plants -- our Energy Policy explicitly calls for the use of coal.My ministry will study the environmental impacts of the major initiatives under the 9MP so that we can advise the Cabinet appropriately when the 10th Malaysia Plan is drafted in two years' time.

Biofuel
Although the original intentions were noble, viz to produce more environment-friendly fuel and to rely less on fossil fuels, there is now an increasing body of scientific knowledge that there are unintended adverse consequences. Demand for palm oil and other biofuels is now threatening forest land and many important wildlife species, as well as pushing food prices up to the point where they threaten the welfare of millions of people, especially in the Third World. Given the volume of scientific and economic analysis that is emerging, it is just a matter of time before many developed countries change their biofuel policies, almost certainly reducing demand for palm-oil based biofuels. We need to rethink our strategy now

Water resource management
If you look at our rivers, you will know instantly that we have not got it right.
I will push for a re-examination of these shortcomings, streamline the roles and responsibilities of the various agencies, and push for greater responsibility of state governments in water resource management.I will also give emphasis to the many grey areas such as catchment management and protection, sullage discharges, riparian reserves, quality of surface runoff, and protection of river aquatic life.

Environmental awareness and education
I will work with the Education Minister to infuse greater environmental understanding into the school curriculum.While there is some ongoing effort in this respect, this is not enough. We need to nurture teachers who are "environmentally-sensitive" -- hence the need to expand environmental education in teachers' training.

Source : News Sunday Times October 26 2008

We were refused.

It was quite unfortunate that we were refused an interview with One Utama regarding the environmental-related event which they had in collaboration with One Academy. The person we contacted felt uncomfortable with this research. Well, we thoroughly respect that but once again, would like to reinstate our purpose which is to investigate the awareness and effectiveness of green campaigns for better targeting and sustainable communications in the future. Yes, we are running a business and we never said we are a non-profit organisation neither is this a non-profit project, however we wish to include everyone whom we've talked to and visited and encourage them to be actively involved in this research. We are happy to share the findings and insights of this research with all who have participated at the end of the journey - we just need to figure out the most effective way. Till then, it'd be just The Green Chronicles :)

P/S: This post is not meant to make anyone look bad, but we would like to keep everyone informed on the progress of this research - the good, the bad and the ugly (hopefully, we never have to go there).

Eco bins.

I'm thinking of getting a bin for my home to recycle stuff - realistically separating the dry waste from the wet waste, the paper from the tin, the plastic bottles from the glass. Something aesthetically pleasing and something which is simple, doesn't take up too much space and most importantly made out of eco-friendly material. I don't really mind forking out a little more although yes, I will feel the pinch if I have to start paying a little more for everything. But okay fine, for OUR unborn grandchildren.

And then I realised that I don't know where to go to purchase one! I don't know where to buy stuff which are considered eco-friendly. I don't know? Jusco? Isetan? Metro? Those specialty shop peppered in traffic jam malls? Hmm. Help?