It was quite unfortunate that we were refused an interview with One Utama regarding the environmental-related event which they had in collaboration with One Academy. The person we contacted felt uncomfortable with this research. Well, we thoroughly respect that but once again, would like to reinstate our purpose which is to investigate the awareness and effectiveness of green campaigns for better targeting and sustainable communications in the future. Yes, we are running a business and we never said we are a non-profit organisation neither is this a non-profit project, however we wish to include everyone whom we've talked to and visited and encourage them to be actively involved in this research. We are happy to share the findings and insights of this research with all who have participated at the end of the journey - we just need to figure out the most effective way. Till then, it'd be just The Green Chronicles :)
P/S: This post is not meant to make anyone look bad, but we would like to keep everyone informed on the progress of this research - the good, the bad and the ugly (hopefully, we never have to go there).
Saturday, August 16, 2008
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